Be transparent. If you participate in or maintain a social media site on behalf of the College, clearly state your role and goals. Discuss with your supervisor when you are empowered to respond directly to users and when you may need approval.
Be connected. If you have been authorized by your supervisor to create an official Alvin Community College social media site or a video for posting in locations such as YouTube, please contact the Graphic & Printing Services Department for an approved logo and other images.
Be respectful. As an ACC employee, you understand college’s commitment to respect for the dignity of others and to the civil and thoughtful discussion of opposing ideas. Some online communities can be volatile, tempting users to behave in ways they otherwise wouldn’t. Your reputation, and Alvin Community College’s, are best served when you remain above the fray.
Be thoughtful. If you have any questions about whether it is appropriate to write about certain kinds of material in your role as an ACC employee, ask your supervisor before you post.
Adapted from guidelines established by DePaul University
Marketing and Communications Department
Building C, Room 236