Office of Marketing

Branding Guidelines

The ACC Brand Book and Visual Identity Guidelines should be used in the preparation of all advertising, publications, documents, promotional items and web pages. They have been established for all staff, faculty and outside vendors as a tool for promoting image/branding consistency. 

Brand Guidelines

Download Branding Guidelines

Logos and Brand Assets

For logos and brand assets, please contact Marketing. Faculty and staff may download assets from the Brand Portal

Brand Summary

Promise Statement

ACC fosters ideal learning environments for future-focused students who expect a life-changing education that gets results.

Brand Pillars

Faculty and staff passionate about student success 

A smart investment 

Pathways to professional accomplishment 

Skills-relevant facilities 

Our service area: an extended classroom 

Brand Character

Our brand character is expressed in the following words: